Born in 2013, Plum is India’s first 100% vegan beauty brand. With over 180 SKUs of cruelty-free & non-toxic products, the new-age brand boasts a strong portfolio in skin care, hair care, body care and makeup, with omnichannel presence. The brand is present in 250+ cities with 1,000+ assisted retail multi-brand outlets and 10,000+ unassisted outlets. The brand also has 8 operational EBOs and is planning to scale this up to 50+ in the next one year.

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